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Michael Polsky and Andy Karsner Discuss the Future of Energy Innovation

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Marketing Strategies in Times of Uncertainty
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Marketing Strategies in Times of Uncertainty
Behavior and Branding in Uncertain Times
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Behavior and Branding in Uncertain Times
Decision Making in Tough Environments
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Decision Making in Tough Environments

Marketing Strategies in Times of Uncertainty

https://youtu.be/xiAodqsvbL4 University of Chicago Booth School of Business Director of Brand Strategy Nicole Yelsey, MBA '12, recently shared strategies, tactics, and best practices for businesses during this unprecedented time. “Your…

Behavior and Branding in Uncertain Times

Polsky Exchange mentor Kenyata Martin, MBA '09, last week discussed various ways in which business owners can support their brands and add value during a time of crisis. “We all…

Decision Making in Tough Environments

Right now, many decisions faced are unprecedented; there’s no history to evaluate them, and there’s no clear path forward. Last week, Professor George Wu of Booth School of Business led…

Transforming Your Business… Now

In the current environment, there is a need to solve new problems, find new opportunities, and learn new ways of doing things – all at a time when the future…

Marketing Communications in a Pandemic

During a crisis, there are three essential components to effective communication on which to focus: Ideas, tactics, and tone. “The goal as a communicator is not only to not make…

How to Manage Personal and Professional Ups and Downs While Managing a Business

Business owners and entrepreneurs are facing uncharted territory and a situation that is unparalleled to anything that the majority of us have seen throughout our lifetimes. David Johnson, Chicago Booth…

Understanding the Human Elements in Your Business: Trust, Collaboration, and Emotional Loss

We are at a unique time in human history, and while we are all living our own reality, we also are experiencing a global sense of connectivity – and grief.…

Navigating Access to Capital Resources During a Crisis

On the first day of the Small Business Bootcamp series, panelists, Manuel Flores, Marcus Yancey, and Merly Thomas, shared the many capital resources available to Chicago business owners. The panel…

Negotiating in Times of Change

In the wake of Coronavirus, the Polsky Center has organized its first virtual Small Business Bootcamp in the hopes of helping small business owners and entrepreneurs navigate these difficult and…

PE Conference Highlights the Investment Thesis Evolution

On March 6, the Polsky Center, together with the Private Equity student group at Chicago Booth, hosted the 19th annual Beecken Petty O’Keefe & Company Private Equity Conference. This event…

ETA Conference Sets an Attendance Record

The Polsky Center, Chicago Booth, and the Kellogg Innovation & Entrepreneurship Initiative at Northwestern University late last year hosted the sixth annual Booth-Kellogg Entrepreneurship Through Acquisition (ETA) Conference, which…

Change the World, Start a Quantum Company: Panel Talks Opportunity and Investment

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