This program is for small businesses seeking to add or increase e-commerce capabilities as a strategy for growth. Funded by GET Cities and Verizon, the E-Commerce Learning Lab involves diverse-owned, Chicago-based businesses working with 37 Oaks [https://www.37oaks.com] and the Polsky Exchange [https://polsky.uchicago.edu/polsky-exchange/]. Accepted applicants will commit to: – Posting products for sale on 37 Oaks’ Sokoni platform, – Sending products to the 37 Oaks warehouse (NOTE: warehousing and fulfillment are provided at no cost to accepted applicants for three months), – Enroll in the Verizon Small Business Digital Ready platform at no cost, – Participate in no less than three pop-up markets/showcase events held at the Polsky Exchange in September, November, and December 2023, and – Spend 4-8 hours per month on programming and working with the program team from May 2023 through April 2024.