Timeline & Instructional Schedule
Timeline
Call for Applications: 15th April
Application Closes: 12th May
Cohort Team Notified: Week of May 27
Program Orientation: Week of June 3
Program Sessions End: Week of August 12
Final Presentations: Week of August 19
Instructional Schedule
Week 1: Market Research Techniques
Week 2: Market Opportunity Analysis and Prioritization
Week 3: Advanced Customer Research Techniques
Week 4: Customer Segmentation and Persona Development
Week 5: Data Analysis
Week 6: Data-Driven Decision Making
Week 7: Customer Acquisition Strategies
Week 8: Customer Retention Strategies
Week 9: Digital Marketing and Growth Hacking
Week 10: Presentations (plan, timeline and strategies)