Market Navigator

Market Navigator

Timeline & Instructional Schedule


Call for Applications: 15th April

Application Closes: 12th May

Cohort Team Notified: Week of May 27

Program Orientation: Week of June 3

Program Sessions End: Week of August 12

Final Presentations: Week of August 19


Instructional Schedule

Week 1: Market Research Techniques

Week 2: Market Opportunity Analysis and Prioritization

Week 3: Advanced Customer Research Techniques

Week 4: Customer Segmentation and Persona Development

Week 5: Data Analysis

Week 6: Data-Driven Decision Making

Week 7: Customer Acquisition Strategies

Week 8: Customer Retention Strategies

Week 9: Digital Marketing and Growth Hacking

Week 10: Presentations (plan, timeline and strategies)

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