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Market Navigator

Market Navigator

Timeline & Instructional Schedule

Timeline

Call for Applications: June 15

Application Closes: July 15

Cohort Team Notified: Week of July 22

Program Orientation: Week of August 4

Program Sessions End: Week of October 10

Final Presentations: Week of October 13

 

Instructional Schedule

Week 1: Market Research & Advanced Customer Research Techniques

Week 2: Market Opportunity Analysis and Prioritization

Week 3: Target Market Overview & Market Sizing

Week 4: Customer Segmentation and Persona Development

Week 5: Competitive Landscape & Differentiation

Week 6: Pricing Models & Revenue Forecasting

Week 7: Customer Acquisition Strategies

Week 8: Customer Retention Strategies

Week 9: Digital Marketing and Growth Hacking

Week 10: Presentations (growth plan, timeline and strategies)

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