Timeline & Instructional Schedule
Timeline
Call for Applications: June 15
Application Closes: July 15
Cohort Team Notified: Week of July 22
Program Orientation: Week of August 4
Program Sessions End: Week of October 10
Final Presentations: Week of October 13
Instructional Schedule
Week 1: Market Research & Advanced Customer Research Techniques
Week 2: Market Opportunity Analysis and Prioritization
Week 3: Target Market Overview & Market Sizing
Week 4: Customer Segmentation and Persona Development
Week 5: Competitive Landscape & Differentiation
Week 6: Pricing Models & Revenue Forecasting
Week 7: Customer Acquisition Strategies
Week 8: Customer Retention Strategies
Week 9: Digital Marketing and Growth Hacking
Week 10: Presentations (growth plan, timeline and strategies)