Starting a business is like starting on a blank canvas. Without a solid business model, your business idea can easily become a business flop. Mapping out your business allows you to test out key assumptions and refine your business before significant investment is made.

Join this workshop to get an introduction to using the Business Model Canvas from Ben Schmuck who brings his experience leading innovation processes at Caterpillar and as an entrepreneur to illuminate the key parts of your business and how to develop them. In this workshop, Ben will introduce the Business Model Canvas along with examples and important considerations.

About the Facilitator:

For the past 5 years Ben has implemented the Lean Startup methodology at Caterpillar to early stage growth ideas or “startups.” He has a structured approach to take an idea from a bar napkin to an investment-ready business. He can teach you methods to define the critical customer problem or need to solve through customer discovery, validate product-market fit through experiments and prove to investors that you have a sustainable business model. You will more quickly identify if your idea needs to pivot, persevere or be shelved. In only a matter of weeks, this approach will lead to lower risk for investors and a higher equity stake for the founders.