Business Acumen: Marketing That Actually Works
This session helps Polsky Exchange members build a focused marketing strategy then select the right tactics and channels to execute it.
AI has dramatically lowered the barrier to producing professional marketing content; the speaker will address how and when members can use AI for content creation, audience research, and campaign optimization without a dedicated marketing team.
Learning outcomes:
- Define your target customer with enough specificity to guide real marketing decisions
- Identify one or two channels that match your audience, budget, and capacity
- Draft a 90-day marketing action plan with measurable milestones
