- Week One: Aligning Passion with Problem-Solving to Drive Impactful Solutions
- Week Two: Ideation – Identifying Problems & Ideas
- Week Three: Target Market & Market Segmentation
- Week Four: Business Model Canvas and Customer Discovery
- Week Five: Customer Discovery Interviews
- Week Six: Market & Industry Research
- Week Seven: Value Proposition
- Week Eight: Branding
- Week Nine: Financial Projections
- Week Ten: Presenting Financial Data
- Week Eleven: 90 Day Plan
- Week Twelve: Pitches and Closing
The Idea Lab
Instructional Schedule