Feasibility Summary
Students must develop a 8-page feasibility summary outlining a business or idea. Common elements of a feasibility summary include:
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What problem is it solving? – Value proposition
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Who is the customer? – Initial target market (Hint – do a lot of prospective customer interviews)
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How large is the market for this product? – Market size
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Who are the competitors or competing technologies?
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How will you make money? – Economics and projections
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What is your go to market strategy? – Customer acquisition
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Who is your team? – Specifically, why are you qualified and capable to start this business
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What is the current status of the company, team and product/service?
Application Questions
Students must speak to the following topics about their business in short-answer responses. This section will serve as the Executive Summary to a team’s application:
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Business description (50 words or less, please note that this info may be made available on marketing materials)
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Problem this business is addressing (125 word limit)
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Customer/beneficiary segment this business addresses (125 word limit)
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Potential market size (125 word limit)
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Competing or substitutable products (125 word limit)
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Why is this the right team to launch this business? (125 word limit)
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Key milestones/current status of business and/or estimated time to market (125 word limit)
Team Resumes
Resumes of each team member should be included in the application.