For Business Owners
Business owners interested in hosting a focus group will be asked to submit a short narrative prior to participant selection. This narrative should describe:
- your target customer profile, including key demographic and psychographic characteristics;
- the primary topic you would like the focus group to explore (e.g. marketing collateral, brand perception, web review, platform UX, campaign effectiveness, or social media presence); and
- how you believe a focus group will support your business goals at this stage
All business owners will participate in a brief virtual orientation with the facilitator. This session will:
- clarify expectations
- confirm goals and objectives
- gather information to assist with participant recruitment
- ensure that a focus group is the right resource for your current business needs
For Participants Interested in Giving Feedback
Would you like to share your perspective and help local businesses grow? We are recruiting participants for several upcoming in-person focus groups.
Session topics may include:
- brand perception
- marketing strategy
- social media presence
- limited review of website navigation and content presentation
Participants whose background align with specific businesses’ target markets will be contacted to join a session. Each focus group lasts 60-90 minutes, participants will receive a $50 gift card as a thank-you for their time and insights.
If you are interested in participating, please complete the form below.