Focus Group

The Polsky Exchange offers focus groups for our members and program participants in support of their businesses. The support covers the planning and execution of the focus group, as well as financial incentives for participants. The topics explored include, but are not limited to, marketing collateral, brand perception, website review, platform UX, campaign effectiveness, and social media presence—all in support of the company’s value proposition.

All focus groups are conducted in two stages:

Brief interview during the intake phase
A formal 60 – 90-minute focus group session.

Results are aggregated before presentation to the business owners to preserve anonymity.

Application and Eligibility

For Business Owners

Business owners interested in hosting a focus group will be asked to submit a short narrative prior to participant selection. This narrative should describe:

your target customer profile, including key demographic and psychographic characteristics;
the primary topic you would like the focus group to explore (e.g. marketing collateral, brand perception, web review, platform UX, campaign effectiveness, or social media presence); and
how you believe a focus group will support your business goals at this stage

All business owners will participate in a brief virtual orientation with the facilitator. This session will:

clarify expectations
confirm goals and objectives
gather information to assist with participant recruitment
ensure that a focus group is the right resource for your current business needs

For Participants Interested in Giving Feedback

Would you like to share your perspective and help local businesses grow? We are recruiting participants for several upcoming in-person focus groups.

Session topics may include:

brand perception
marketing strategy
social media presence
limited review of website navigation and content presentation

Participants whose background align with specific businesses’ target markets will be contacted to join a session. Each focus group lasts 60-90 minutes, participants will receive a $50 gift card as a thank-you for their time and insights.

If you are interested in participating, please complete the form below.