This session helps Polsky Exchange members build a focused marketing strategy then select the right tactics and channels to execute it. AI has dramatically lowered the barrier to producing professional marketing content; the speaker will address how and when members can use AI for content creation, audience research, and campaign optimization without a dedicated marketing...

This session provides a practical framework for identifying your most profitable customers, setting achievable revenue targets, and diagnosing the specific gaps between where you are and where you want to be. The speaker will also address how AI tools are changing how small business owners forecast revenue, analyze customer data, and identify growth opportunities —...