The Tech Enablement series provides an eight workshop overview of how adoption of tech products and services increases market reach and automates operational tasks.

This session will focus on “E-commerce Development & Online Sales Strategy” for entrepreneurs and small business owners who are looking to build and enhance their e-commerce platforms and online sales strategies.

Key areas to be covered during the session includes:

1. Introduction to Social Commerce, D2C, and Marketplaces: Overview of each channel and their significance for small businesses.
2. Getting Started with Social Commerce: Practical steps for leveraging social media platforms to drive sales and engage with customers
3. Navigating Online Marketplaces: Tips for successfully listing products, managing inventory, and growing sales on popular marketplaces (e.g., Amazon, eBay, Etsy).
4. Branding Across Platforms: Best practices for maintaining a cohesive brand image and delivering a consistent customer experience.