Can ‘Smart Oven’ Tovala Avoid the Fate of Juicero?
I was talking to a Chicago VC a couple months ago about a handful of Chicago startups, and I asked him if his firm invested in Tovala, a local startup that’s built a “smart oven” and an accompanying food delivery service. He said they hadn’t, giving one main reason for passing: Juicero.
The VC thought Tovala had hints of the failed juicer startup that shut down in spectacular fashion this year after a scathing review in April from Bloomberg. Juicero’s juice packs could be squeezed by hand, Bloomberg found, and didn’t need the startup’s $400 tech-powered juice machine. Read more.