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Small Business Spotlight: Larvetta Loftin Built L3 Agency To Deliver Culturally-Aware Content, Showcase Black Female Talent

Larvetta Loftin, founder and CEO of full-service influencer marketing and communications firm The L3 Agency, has coined a motto that guides how she approaches her career: “Doing what you love…
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Marketing Communications in a Pandemic

During a crisis, there are three essential components to effective communication on which to focus: Ideas, tactics, and tone. “The goal as a communicator is not only to not make…

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