Alumni New Venture Challenge (ANVC)

Alumni New Venture Challenge (ANVC)


The Alumni New Venture Challenge (ANVC) is the track of the Edward L. Kaplan, ’71, New Venture Challenge supporting all University of Chicago alumni who are in the process of launching early-stage ventures.

Currently, the Polsky Center is running the ANVC in six regions: Midwest (Chicago), East Coast (NYC), West Coast (Bay Area), Europe (London), Asia-Pacific (Hong Kong), and Latin America (São Paulo). The Phase II teams and descriptions can be found here. Top finalist teams from each region will compete for $100,000 in investment during the finals event.

2021 Winner

Congratulations to Rosita Longevity, winner of the 2021 Alumni New Venture Challenge! Rosita Longevity, based in Valencia, Spain, is a mobile app that promotes healthy lifestyle habits for seniors, with the goal of increasing healthy life expectancy by five years. Launched in October 2020, the app offers coaching, motivation and activities to help people reduce muscle pain, improve agility and form community.


  • Juan Cartagena, MBA ’12
  • Clara Fernandez, MBA ’19
  • David Gil

The company received $50,000 from the Polsky Center.

Rosita Longevity cofounders Juan Cartagena, MBA
’12, and Clara Fernandez, MBA ’19, won first place in the 2021 Alumni New Venture Challenge.

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