Co-Founder & Chief Community Officer, Mavely
Peggy O’Flaherty is an accomplished entrepreneur, author and community-centric business leader with over 30 years of experience managing and growing female-founded and mission-driven businesses and organizations. Her work has been featured in Forbes, Start-up Hustle, Chicago Inno, Business Insider, Women’s Wear Daily, Modern Retail, and more.
In her current venture as the co-founder and chief community officer of Mavely, O’Flaherty has merged her experience in consumer engagement, fundraising, sales, and account management with data-driven and growth-oriented functional solutions. O’Flaherty co-founded the Mavely platform to help brands lower their customer acquisition costs and increase their customer lifetime value by leveraging communal commerce and proprietary technology that converts everyday consumers into a virtual salesforce for brands. Mavely’s products include: brand sales teams, a B2B offering that helps brands turn their most loyal customers into dedicated sales teams via exclusive invites; and the Mavely sales team, a network of 25K consumers-turned-sellers who represent some of the world’s top direct to consumer brands. Early adopters of Mavely report having a consistent 3x increase in lifetime value, as well as a 25% decrease in overall customer acquisition costs since joining the program.
O’Flaherty has found success in start-ups that pivot quickly, stay lean, and remain true to their northstar by building upon their KPI to exceed the expectations of both their customers and their complementary teams.
O’Flaherty is known by her professional colleagues as someone who inspires them to stay rooted in their strengths and purpose in order to achieve value-driven success. To date, O’Flaherty has built a community of over 30,000 influential men and women who have earned partnerships with over 300 e-commerce brands with an average of 20% conversion.