Lin Jiang is the Founder and CEO of Yishi Foods, a first-of-its kind breakfast brand that is reimagining your oatmeal–and morning ritual. After a childhood in China, Lin came to the U.S. for her college education in 2014. She started Yishi when she was craving a healthier breakfast with the flavors and ingredients that she grew up loving. Prior to Yishi, she worked at BCG and helped Fortune 500 companies develop strategic initiatives in organization design and M&A. She was named to Forbes 30 Under 30 list(Class 2023) in the Food & Drink category. She is a current part-time MBA student at Chicago Booth.