Founder and CEO, Simple Mills
Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods and changing the way America eats. She created Simple Mills after she cleaned up her own diet and realized the tremendous power food has to transform how people felt. Eight years after launch, the company is the #1 baking mix and #1 cracker brand as well as the #2 cookie item in the natural channel; distributed in more than 20,000 stores ranging from Whole Foods to Kroger, Publix, Walmart, and Target; and a driving force in transforming the center aisle by providing innovative, clean snack alternatives in categories traditionally lacking better-for-you options.
Smith, a former management consultant, has been widely recognized for these achievements, including being honored with Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer’s Top Woman in Grocery awards.
Founded in 2013, Simple Mills now offers more than 35 baking mixes, frostings, crackers, cookies, and snack bars that are free of gluten, grain, dairy, soy, GMOs, excessive sugar, gums, emulsifiers, and anything artificial. All products are made exclusively with real, purposeful ingredients like nutrient-rich almond flour and unrefined coconut sugar that make healthy eating deliciously simple with a taste that is on par with familiar favorites.