Katlin Smith is the Founder of Simple Mills (NVC ’14), the largest natural cracker, cookie, and baking mix brand, known for nutrient-dense products made with simple, purposeful ingredients. She started the company in her kitchen in 2012 and grew it into a nationally distributed brand, which sold to Flowers Foods in 2025 for $795 million. Smith now serves in a founder and advisor role, focusing on mission, innovation, and long-term impact. She is passionate about catalyzing systems-level change across climate, civic strength, and social progress – working toward a world with more individuals equipped, inspired, and empowered to spark change.

Smith, a former management consultant, has been widely recognized for these achievements, including being honored with Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer’s Top Woman in Grocery awards.