Kenyata Martin, MBA ’09
Managing Partner, Thought Process
Kenyata Martin started his career in Cincinnati where he spent 11 years at Procter & Gamble in progressive product development and marketing roles on brands including Product Manager for the Tampax business, where he has a patent on Tampax Pearl and led the product re-design for base Tampax. On Crest, Kenyata developed and executed the strategy for African American Marketing, where he introduced the first advertising campaign with notable African American dentist Dr. Maria Ashley. He also had two successful stints on the Old Spice business, where he led the product qualification of the body spray re-stage and later played a significant global leadership role on the now famous brand reinvention of Old Spice.
After leaving Procter & Gamble, Kenyata served as Head of Marketing Strategy for Shell Oil, where he was responsible for increasing the marketing capability within the Lubricants’ organization as well as delivering scaled marketing strategies that have direct to consumer impact on both the B2C and B2B businesses. Most recently, Kenyata served as the Director of Innovation for The Nestlé Pizza and Snacking Division, where he was responsible for delivering a new product and innovation pipeline and building a leading-edge competitive capability for the $3 billion group of well-known brands that include DiGiorno, California Pizza Kitchen, and Hot Pockets.
Kenyata earned Bachelor of Science degrees in Chemistry and Chemical Engineering from Morehouse College and Georgia Tech and his Masters’ of Business Administration at the University of Chicago.