Betsey Hoover

Betsey Hoover

Cofounder and Partner, Higher Ground Labs



Betsy Hoover is a founding partner at Higher Ground Labs and 270 Strategies and has deep experience with political technology. Her political career began in 2007 as an organizer on the first Barack Obama presidential campaign. In 2012, she served as the national digital organizing director, sitting at the intersection of field, digital, and technology. In 2013, Hoover cofounded 270 Strategies, a public engagement firm that works with political campaigns, causes, and companies worldwide. She started Higher Ground Labs because she is still recommending the same tools to clients now that she used as an organizer 10 years ago.

As an organizer first, Hoover has been recognized by Business Insider as being “at the forefront of political innovation” and was featured on Forbes magazine’s 30 Under 30: Law & Policy list for her work on the president’s reelection campaign.

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyze your use of products and services, assist with our promotional and marketing efforts.