Betsy Hoover is a founding partner at Higher Ground Labs and 270 Strategies and has deep experience with political technology. Her political career began in 2007 as an organizer on the first Barack Obama presidential campaign. In 2012, she served as the national digital organizing director, sitting at the intersection of field, digital, and technology. In 2013, Hoover cofounded 270 Strategies, a public engagement firm that works with political campaigns, causes, and companies worldwide. She started Higher Ground Labs because she is still recommending the same tools to clients now that she used as an organizer 10 years ago.

As an organizer first, Hoover has been recognized by Business Insider as being “at the forefront of political innovation” and was featured on Forbes magazine’s 30 Under 30: Law & Policy list for her work on the president’s reelection campaign.