Anka Twum-Baah, AB, MBA

Anka Twum-Baah, AB, MBA

Chief Marketing and Growth Officer, Chief Outsiders

Anka brings over 25 years of experience leading high-impact initiatives and global teams with expertise in integrated marketing, loyalty, customer experience, lead generation, go-to-market, account management, customer acquisition, digital, CRM, insights, enterprise solutions, product development, and strategic alliances. She has domain expertise across tech, banking, telecom, payments, retail, manufacturing, customer loyalty, e-commerce, travel and lifestyle industries.

Over the course of her career, she has worked with Fortune 500 companies such as Microsoft, Amazon, Marriott International and American Express within Europe, Asia, Africa and the Middle East. In addition, she has launched start-ups and regularly coaches c-suite leaders with early-stage and mid-stage ventures around the world.

Anka earned her MBA from The University of Chicago Booth School of Business where she was a Rath Foundation Merit Scholar and completed a joint program in Economics and International Business at the London School of Economics and Political Science. She holds an AB from the University of Chicago in Political Science and Economics.


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