Amit is a founder and principal of a boutique firm that helps B2B SaaS startups build a sustainable value based selling motion leading to higher price points, win rates and revenue.

Amit worked in customer facing senior management roles within Sales at large (SAP) and small (Coupa, Qubole) software companies. He was a key contributor to Coupa’s pre-IPO to post IPO success and growth. He co-founded a SaaS product company and sold a business value realization product to startups. He also worked as a management consultant at McKinsey.

Amit’s areas of expertise include enterprise sales, consultative selling, C-level business cases, entrepreneurship, and conversion of software feature / capability to business and f

Amit has an MBA from the University of Chicago, a Master’s in Engineering from the University of Connecticut and a Bachelor’s in Engineering from the Indian Institute of Technology.