Join the Polsky Center and Nell Compernolle, PhD, and Tanya Treptow, PhD, in an informational workshop on how to leverage survey data to understand your existing or potential business audiences. Nell and Tanya are senior research scientists at NORC at the University of Chicago, a data-driven research institute. In this workshop, we will discuss some best practices for developing and interpreting survey questions so that you get quality insights from the right audiences. This is part two of a two part E2 series with NORC focusing on research, but you don’t need to attend the first to get value out of the second.