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Entrepreneurship Essentials (E2): Content Marketing

Join the Polsky Center and Entrepreneur in-Residence Melissa Harris for this workshop where you’ll learn how to produce and publish content on social media and company websites, and then package it for e-mail. We’ll cover the basics of search engine optimization and best practices for Twitter, Facebook, LinkedIn, Instagram and YouTube. We’ll also discuss how to use these platforms to promote your own personal brand.

About the Facilitator
Melissa is the founder and CEO of marketing agency M. Harris & Co., whose clients range from startups to a multi-billion dollar global investment firm. She previously was a Pulitzer Prize-nominated business columnist at the Chicago Tribune and vice president of marketing at real estate private equity firm Origin Investments.

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