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Entrepreneurial Discovery

In both start-up entrepreneurship and corporate intrapreneurship, pursuing wrong ideas is wasteful of precious time, resources, and energy while identifying the “right idea” to pursue is really hard. This hands-on course led by two industry-proven entrepreneurs demystifies Discovery, the starting phase of Booth’s D4 innovation process. Through active but practical instruction, this “fuzzy front-end” course provides impassioned innovators with the tools needed to quickly determine which of their ideas are worth further pursuit.

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