This session opens with the customer data most small businesses already collect but underutilize transaction records, CRM entries, point-of-sale history, and purchase logs. Participants will first connect the data they collect to the outcomes they care about distinguishing activity metrics from true outcome metrics then learn to use AI to mine their data systematically: identifying...

The session opens with a focus on data-driven decision-making for business operations. Participants will learn how to use AI to analyze their own sales and customer traffic data by hour and day of the week, identifying peak periods, slow stretches, and hidden patterns that inform smarter decisions about staffing, open hours, and resource allocation. Rather...