Base Wants to Compete with the Big Boys in the CRM Artificial Intelligence Game
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Base isn’t the biggest player in a crowded CRM market by any means, but it’s not shying away from a fight with industry giants like Salesforce, Microsoft, Oracle and SAP. This week it introduced Apollo, a stand-alone artificial intelligence piece its CEO claims is well ahead of its well-heeled competitors — and it chose to announce this new product in the middle of Dreamforce, Salesforce’s enormous customer conference. Read more.