Sonia worked for Amazon 15+ years ago as part of the team that launched the clothing category. She then co-founded a venture-backed mobile shopping startup that was acquired by RetailMeNot, at the time the largest digital coupon marketplace in the U.S.. She led the mobile team at RetailMeNot for 2 years before joining Pritzker Group Venture Capital where she was a General Partner. At PGVC her marketplace investments included Backlot Cars, Cameo, Coinbase, ShopThing, Machinery Partner, Maisonette, Yay Lunch, Batch and FuelMe. Sonia started her career as an engineer at General Motors in their advanced engineering group.