Jump in, we’re going to Belgium. Appiness is a video commerce company that allows time-stamped products and brands in local and international videos to be made shoppable via any smart device. A product of the Global New Venture Challenge, the Appiness team and founder Jonas De Cooman, MBA ’16, wowed judges at the 2016 finals and took home $7,500. Their app, Spott enables users to find out where to buy items they see on screen during advertisements and certain television programs. Using metadata linked to what is happening on the screen, the app is able to identify the price of items users can see and links to the website where they can be bought. Give @appiness_inc a follow and start deciding what you want to add to your online order queue while you’re at it.



  • Founded by Jonas De Cooman, MBA ’16
  • 1st place at the 2016 GNVC (awarded $7,500)
  • Headquartered in Belgium (London Executive MBA program )
  • @appiness_inc

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