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Can This Chicago Dessert Startup Become the Next RXBAR?

In an era when consumers are increasingly searching for healthy food options, an ecosystem has evolved that helps food innovators thrive, especially if they have a relatively simple concept.

The consumer trend certainly had an influence on the success of the Chicago Bar Company, which makes the RXBAR, an all-natural nutrition bar that touts only having four ingredients. Earlier this month, the company announced that it is being acquired by Kellogg for $600 million after only launching in 2013. Read more.

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