In This Startup’s Case, It Actually is Brain Surgery
Jennifer Fried is an accidental entrepreneur. After three years at Bain Consulting and some time in venture capital, she thought her next step would be becoming an investor in health care startups. Instead she’s the CEO of her own med-tech startup.
Her company, ExplORer Surgical, has created a software program that guides the activities of everybody in the operating room during a surgical procedure. The idea behind the application wasn’t hers, but she’s the business brain that’s arranging the financing and bringing it to market. “The operating room is the epicenter of the hospital. It is the major revenue center and major cost center,” she says in her cubbyhole of an office buried inside a medical scrubs factory in a River North loft building. Read more.