Forbes 30 Under 30: Food & Drink

Katlin Smith started working on her business as a side project before leaving her job at Deloitte to build her brand full-time. Four years later Simple Mills, based in Chicago, sells baking mixes, crackers and frosting in more than 6,000 stores nationwide, including Whole Foods and Target.Smith’s vision is to take the “processed” out of processed foods by using ingredients like flax seeds, coconut sugar and almond flour instead of traditional grains and sweeteners. Find her profile here.