An Engineer Designed These Sports Bras, Inspired by Chicago Architecture

Chicago’s unique architecture played muse to two Chicago entrepreneurs jumping into the fashion business.

Powwful is a new line of colorful, full coverage sports bras designed by Chicago entrepreneurs Lotika Pai and Wen Yao, inspired by Chicago’s architecture and famous landmarks.  An orange and pink bra with V-shaped straps was inspired by Alexander Calder’s “Flamingo” statue in Federal Plaza. A thick-strapped blue and yellow bra was inspired by the “wide boulevard” of Michigan Avenue. Other design inspirations in their six-item debut collection, which launched on their website this week, includes the Loop, area code 312, the Chicago River bridges, and the Old Town Triangle. Bras are made with flatlock seams that prevent chafing, and high-performance breathable, sweat-wicking fabric with four-way stretch. Read more.

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