EMBA Graduate’s App Helps TV Viewers Buy What They See on Screen

Please use the sharing tools found via the email icon at the top of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found here.

Jonas De Cooman’s decision to become a tech entrepreneur has taken him from white coats to fashion labels. Science was the Belgian’s first love. But even before completing his masters degree in biotechnology and food science at the University of Leuven, De Cooman had decided he wanted to be in business rather than research. As a result he went to Vlerick Business School to study for a masters qualification in economics and general management. Read more.

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyze your use of products and services, assist with our promotional and marketing efforts.