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Mike Moyer

Mike Moyer

Adjunct Associate Professor of Entrepreneurship

5807 South Woodlawn Avenue
Chicago, IL 60637


Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry;, a site that helps students find the right college; and Fair and Square Ventures, LLC which provides publications, angel investments and software for startups. In addition to his experience as an entrepreneur, he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine. Mike is the inventor of Slicing Pie—a model for creating perfect equity splits in bootstrapped companies that is used all over the world. He is the author of a number of books including How to Make Colleges Want You, Pitch Ninja, Trade Show Samurai, Slicing Pie and The Slicing Pie Handbook. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife and three kids.

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