Because everyone is an influencer. Investing in community building and adapting to new audience needs is a great idea. Becoming an influencer or using influencers have become an integral part of effective branding. Heidi K. Pearson has spent the last 14 years creating lucrative and winning relationships between influencers and major brands. In this session we will explore why thinking of yourself as an influencer is important, how it can define and build your brand, and how to be a good client.

Topics covered include:

• From journaling to influencer and why the evolution?
• When should clients approach social media marketing companies?
• Review of a sample social media marketing plan.
• Guest Influencer Q & A (guest tba)
• Controlling the narrative and boosting your brand