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Social Media Series: Content is STILL King

What is content amid our “new normal”? By not having a clear definition of what content is and how it can be effectively used within an existing marketing mix, the creation of content can be a wasted expense. By identifying best practices and strategic uses of content, marketers, business owners, and influencers alike can see real results.

Topics covered include:

  • What is ‘content’ and how effective content and messaging can take the lead?
  • Why content is STILL king!
  • User generated content vs. produced content.
  • How to achieve a secure brand reputation, both in your digital actions and amongst social media networks.
  • Why your content doesn’t work (RASM Spasm’s)
  • Leverage Social media ads
  • Content + Audience = Success

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