What is content amid our “new normal”? By not having a clear definition of what content is and how it can be effectively used within an existing marketing mix, the creation of content can be a wasted expense. By identifying best practices and strategic uses of content, marketers, business owners, and influencers alike can see real results.

Topics covered include:

• What is ‘content’ and how effective content and messaging can take the lead?
• Why content is STILL king!
• User generated content vs. produced content.
• How to achieve a secure brand reputation, both in your digital actions and amongst social media networks.
• Why your content doesn’t work (RASM Spasm’s)
• Leverage Social media ads
• Content + Audience = Success