Persuasive Storytelling with Alida Miranda-Wolff
Alida Miranda-Wolff, CEO of the culture consultancy firm Ethos, believes storytelling is the most powerful way to get business results. As part of our Made by Women series, she’ll share how she uses stories to encourage action, like improving sales or fostering relationships. Then you’ll write your own persuasive copy using iPad with Apple Pencil. Devices will be provided.