In a world of information overload, it can be hard to know where to start beyond “Googling it.”  Secondary market research enables you to leverage market information that’s already compiled for you, which supplements what you learn in your primary market research. This workshop will introduce key resources and strategies for secondary market research, such as government agencies, newspapers, trade publications, and commercial industry reports. These resources can be used to help define your target market, competition, and add context to what you learn from talking to your customers.