Intro to Marketing Strategy
- What is marketing?;
- How is it different from sales?;
- How do marketing and sales work together?;
- When should a startup do marketing?; And
- Who should do it?
Additionally, Harris will cover the breadth of marketing tactics, and how they should be deployed.
About the speaker//
Melissa Harris is the founder and CEO of marketing agency M. Harris & Co., whose clients range from startups to a multi-billion dollar global investment firm. She was a Pulitzer Prize-nominated business columnist at the Chicago Tribune and was the vice president of marketing at real estate private equity firm, Origin Investments.