Donate   //   Visit Us   //   Member Login
Loading Events
Go Back to All Events
  • This event has passed.

Intro to Marketing Strategy

Learn how to build a marketing strategy that drives sales and customer satisfaction in this seminar with Polsky Center Executive-in-Residence Melissa Harris. After attending the conference, participants will be able to answer the following questions:
  • What is marketing?;
  • How is it different from sales?;
  • How do marketing and sales work together?;
  • When should a startup do marketing?; And
  • Who should do it?

Additionally, Harris will cover the breadth of marketing tactics, and how they should be deployed.

About the speaker//
Melissa Harris is the founder and CEO of marketing agency M. Harris & Co., whose clients range from startups to a multi-billion dollar global investment firm. She was a Pulitzer Prize-nominated business columnist at the Chicago Tribune and was the vice president of marketing at real estate private equity firm, Origin Investments.

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyze your use of products and services, assist with our promotional and marketing efforts.

Accept