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Intro to Marketing Strategy

Learn how to build a marketing strategy that drives sales and customer satisfaction in this seminar with Polsky Center Executive-in-Residence Melissa Harris. After attending the conference, participants will be able to answer the following questions:
  • What is marketing?;
  • How is it different from sales?;
  • How do marketing and sales work together?;
  • When should a startup do marketing?; And
  • Who should do it?

Additionally, Harris will cover the breadth of marketing tactics, and how they should be deployed.

About the speaker//
Melissa Harris is the founder and CEO of marketing agency M. Harris & Co., whose clients range from startups to a multi-billion dollar global investment firm. She was a Pulitzer Prize-nominated business columnist at the Chicago Tribune and was the vice president of marketing at real estate private equity firm, Origin Investments.