Intro to Market Research
All firms conduct some sort of market research, however startups have a unique set of research needs. Join the Polsky Center for a workshop with industry leaders from KJT Group where they will outline fundamentals of market research, discuss trade-offs that startups often face, and include hands-on exercises to help you better assess your team’s research needs.
Some key questions you’ll get the answers to include:
- What are some of the key research needs at various stages of the new product development process?
- How does market research help inform your strategic planning?
- What kind of market research data are investors looking for?
- What are the right audiences to target for research?