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Intro to Market Research

All firms conduct some sort of market research, however startups have a unique set of research needs. Join the Polsky Center for a workshop with industry leaders from KJT Group where they will outline fundamentals of market research, discuss trade-offs that startups often face, and include hands-on exercises to help you better assess your team’s research needs.

Some key questions you’ll get the answers to include:

  • What are some of the key research needs at various stages of the new product development process?
  • How does market research help inform your strategic planning?
  • What kind of market research data are investors looking for?
  • What are the right audiences to target for research?

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