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Intro to Market Research

You think you have a great idea, product or service. But does your market agree?

It’s time to talk to people. Lots of people. All kinds of people. But what do we ask them?

Although it is often confused for marketing (no disrespect), market research is more a blend of economics and anthropology. Come learn about market research and why it is absolutely critical for the success of your venture. This 90 minute lunch-and-learn will leave you equipped with a mix of strategy and tactics to help grow your business.

Brigitte Anderson is Founder and Principal of Orange Vista, a market research consultancy. Brigitte is also a Polsky Exchange mentor, where she helps people understand their business, market structure, and consumer behavior.

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