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Intro to Digital Marketing Workshop

Join the Polsky Center for a seminar that will introduce basic digital marketing and advertising tools. Those in attendance will discuss best practices for Google and Facebook tools and how to register your new business on Google Maps. You’ll learn about conversion tracking, targeting ads, and how to choose the best platforms for your business.┬áLunch will be served.

About the Speaker //
Leading the seminar will be Melissa Harris, founder of M. Harris & Co., a marketing firm that helps businesses reach farther, and a former vice president of marketing at Origin Investments. Melissa is a seven-time Pulitzer Prize-nominated business columnist at the Chicago Tribune.

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