In business, you need to solve problems on a daily (or even an hourly!) basis: things like identifying the perfect product for your market, building a diverse team that shares a vision, getting buy-in from potential allies. So why do your best ideas always seem to be accidents? Why do they only strike “out of the blue,” and anywhere but at work? It’s frustrating and often scary when you’re stuck waiting and hoping for inspiration. But what if you could engineer those “Aha” moments—sitting at your desk or meeting with your team?  

Producing great ideas on demand is exactly what New Yorker cartoonists have been doing for more than 90 years. Science has begun to reveal that it’s because of a specific thing they do at their desks, which naturally unlocks whole-brain creativity and problem-solving. It’s a skill anyone can cultivate, even if you think you “can’t draw.” (It’s not about drawing, it’s about seeing.) This workshop will prove that even when your resources are limited, your resourcefulness is not. Learn to engineer your own “aha” moments—and have fun doing it—from an actual New Yorker cartoonist.