How the Media Works: PR for Startups
During this seminar, attendees will learn how the media decides what to cover and how reporters execute their ideas. We’ll go over the basic principles of news judgment using real story pitches sent to reporters, sharing ones that were accepted, those that were discarded, and the reasoning behind each decision. Leading the seminar will be Melissa Harris, a former vice president of marketing at Origin Investments and Pulitzer Prize-nominated business columnist at the Chicago Tribune. Lunch will be served.