This is the first in a four-part series designed to help business owners design and execute on their sales strategy.

Part I: Ideal Customers + Target List

Part II: Customer Outreach Strategy

Part III: Content Development

Part IV: 90 Day Plan

About Part I:

Business owners will create customer personas, estimate their total available market and serviceable available market size, and generate a target list for customer outreach. We will also discuss how to use this information to create a compelling market slide in a pitch deck.

Coffee and a light breakfast will be served.

Questions? Email us at polsky@uchicago.edu