This is the first in a four-part series designed to help business owners design and execute on their sales strategy.

Part I: Ideal Customers + Target List

Part II: Customer Outreach Strategy

Part III: Content Development

Part IV: 90 Day Plan

About Part II:

Business owners will identify where their ideal customers are and how to reach them. We will create not only the outreach and contact strategy to attract new customers, but draft a full customer experience map that shows how customers engage with your business. Participants will finish the workshop with a plan to improve customer acquisition and customer retention.

Coffee and a light breakfast will be served.

Questions? Email us at polsky@uchicago.edu