Mark Phillips is an entrepreneur, strategy consultant, and co-founder of Better Way Farms, a midwest emerging brand focused on regenerative agriculture and organic produce. Started as a family farm, Mark recognized the challenges that the thin margins and condensed production periods would present to the business. Focusing on a tech-forward approach to building the farming operations, direct to consumer distribution, and a consumer conscious marketing strategy, Mark helped build and scale the business to be one of the leading producers of organic products in the midwest. Mark will share the Better Way Farms founding story, thoughts on building a business in the ag-tech and food-tech spaces, and lessons learned in his entrepreneurship journey.