Join us for a founder’s story featuring both co-founders of I Heart Keenwah! They’ll share lessons from their startup journey from inception to sale. Founded at Chicago Booth in Professor Schrager’s New Venture Strategy, I Heart Keenwah makes superfoods accessible to consumers with a range of quinoa-based snacks and pantry items. The company’s founders, Sarah and Ravi, developed five different product lines that are found in most major grocery retailers throughout the United States. They recently sold the company to Andean Naturals, the world’s largest producer and importer of organic quinoa into the U.S.