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Founder’s Story: 2019 South Side Pitch Winner Dinobi Detergent

Join us for an intimate discussion about the founding process with the founders of Dinobi Detergent, winner of the 2019 South Side Pitch.

Dinobi Detergent was created by Augustine and Sylvia Emuwa who live in Bronzeville with their four children. After struggling trying to find a laundry detergent that worked for their family, they decided to quit buying new products and focus on creating their own detergent from scratch. After trial and error and with the help of a qualified chemist, they settled on a four-ingredient formula that is now known as Dinobi Detergent.

Augustine and Sylvia Emuwa won 1st place in the 2019 South Side Pitch competition and have been busy building out their company in the year since. Catch up with them and learn more about their founding story and process for getting to market.

The 2020 South Side Pitch will take place virtually on November 5.

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